Absolute Golf Services Appoints Simon Mees as General Manager, Strengthening AGS Leadership Team to Support Managed Clubs and Regional Expansion
- Jan 8
- 3 min read
Updated: Apr 7
# Appointment of Simon Mees as General Manager at Absolute Golf Services
## A New Era for Absolute Golf Services
Bangkok, Thailand, 7 January 2026. Absolute Golf Services (AGS), Asia’s specialist golf and leisure management company, today proudly announced the appointment of Simon Mees as General Manager. He will join the AGS leadership team to support AGS-managed clubs across the region and contribute to the company’s ongoing business development and growth strategy.
Simon brings three decades of international golf industry experience. His career has spanned Scotland, the Middle East, Vietnam, and Thailand. He has built a reputation for operational excellence, team leadership, and the elevation of service standards at premium golf destinations.
Simon's Role and Responsibilities
In his role with AGS, Simon will work closely with AGS leadership, club owners, and on-property leadership teams. His focus will be on strengthening day-to-day performance, enhancing the member and guest experience, and supporting AGS’s regional expansion. This will include project support, pre-opening advisory, and management transitions.
Simon has prior experience working with AGS, including his most recent role as General Manager at Pineapple Valley Golf Club in Hua Hin. This position has equipped him with in-depth knowledge of AGS operations. He possesses a strong commercial understanding of how to drive performance while meeting the expectations of owners and developers in the fast-paced, evolving golf and leisure markets of Asia.
Leadership Insights
“Simon’s return to AGS in a corporate leadership capacity reflects both the calibre of talent we are committed to building within our group and the standards we set for the clubs we work with,” stated James Shippey, Managing Director of Absolute Golf Services. “Simon combines world-class golf operations expertise with strong commercial acumen and a proven ability to lead multicultural teams. He will play an important role as we continue to strengthen performance across our portfolio and expand our footprint in Asia and beyond.”
Simon Mees's Vision
Simon Mees expressed his enthusiasm: “I am proud to be joining the AGS leadership team at an exciting time for the company. Having previously worked alongside AGS at Pineapple Valley, I have seen firsthand the value AGS brings to owners and on-property teams. I look forward to working closely with the clubs within our management portfolio to consistently deliver five-star service standards. Additionally, I aim to support AGS in further developing the diversity and strength of their portfolio as they continue to grow throughout the region.”
A Commitment to Excellence
This recruitment marks a significant milestone for AGS. It reflects the company’s continued commitment to excellence in golf and leisure management across Asia and beyond. Furthermore, it solidifies AGS's position as the go-to company for owners and developers seeking long-term business stability.
The Future of Golf Management in Asia
As the golf industry evolves, the need for expert management becomes increasingly crucial. AGS is dedicated to providing innovative solutions tailored to the unique challenges faced by golf courses in Asia. The appointment of Simon Mees is a testament to this commitment.
Enhancing Member and Guest Experiences
One of the primary focuses of AGS under Simon's leadership will be enhancing the experiences of both members and guests. By implementing best practices and leveraging technology, AGS aims to create memorable experiences that will keep guests returning and members satisfied.
Strategic Growth and Expansion
AGS is poised for strategic growth in the coming years. With Simon Mees at the helm, the company will pursue new opportunities and partnerships that align with its vision of excellence in golf management. This growth will not only benefit AGS but also the clubs and communities it serves.
Conclusion
In conclusion, the appointment of Simon Mees as General Manager at Absolute Golf Services heralds a promising future for the company and its managed clubs. With his extensive experience and commitment to excellence, Simon is set to play a pivotal role in driving AGS's success in Asia's dynamic golf market.
This strategic move underscores AGS's dedication to enhancing operational performance and delivering exceptional service standards. As the company continues to expand its footprint, it remains focused on providing smart solutions that foster lasting financial success for golf course owners and investors alike.
For more information about AGS and its services, please visit Absolute Golf Services.






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